Meet Lulu.
I’m Lulu, a creative marketer based in London. My art direction and copywriting expertise has helped to shape start-up DTC brands within homeware, fashion and beauty.
My Fashion Marketing degree allowed me to explore the creative side of marketing and helped me to develop my art direction, graphic design and video editing skills, as well as understand every aspect of building a brand.
In my professional career, I have joined fast-growing start-up companies to help shape their content teams from the ground up, and working in such fast-paced environments has shaped me into a proud generalist. I have had to quickly adopt new skills and can turn my hand to any creative project thrown my way. Whether that’s art directing a photoshoot, writing scripts for social media ads, jumping in and creating content with my iPhone or designing brand guidelines from scratch, my adaptive aesthetic and tone is warm, friendly, and transcends multiple consumer markets.
I’m defined by my love of 70’s fashion and my penchant for dad rock and show tunes. I have tried and tested just about every viral beauty trend out there and my favourite weekends involve Saturday-night karaoke followed by a lazy Sunday skate down Brick Lane.
My Skills
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Paid Performance Marketing
Leading the development and execution of original, high-performing content ideas and scripts for paid social adverts, and giving feedback to the content team and video editors.
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Video Editing & Motion Graphics
My experience includes attention-grabbing social ads, long-form, vlog style content and beauty tutorials. Leading a team of 4 video editors, I also have advanced skills in Adobe Premiere Pro, Adobe After Effects and am currently learning 3D modelling and motion design in Blender.
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Team Leader
Owning content ideation, shoot production, video production and media buying processes, I create a collaborative space where the team is supported to bring their best creative ideas to light.
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Creative Direction
I translate campaign goals and creative concepts into visually compelling content that aligns with brand identity, championing creative diversity by ideating fresh concepts and experimenting with innovative shooting styles and techniques. Bringing support the graphic designers, video editors and photo assistants to push their creativity while maintaining brand standards.
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Photography & Photo Retouching
I have a passion for photography, working as second photographer at high budget brand shoots. I have also shot Instagram campaigns for brands such as Uber, Swatch and H&M. I am skilled at retouching and colour grading using Adobe Photoshop and Lightroom, with experience working for beauty, lingerie and fashion brands.
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Organic Social Media Marketing
A Social Media Marketer is one of multi-discipline. From ideation to creation, copywriting to scheduling, I am a native speaker in the world of Instagram, TikTok, YouTube and Pinterest. My inner circle is comprised of successful influencers that I can tap into to support your brand.
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Graphic Design
Whether you need digital or print design, I am trained in creating engaging visuals no matter the medium. My keen eye for layout, borderline obsessive attitude to font kerning and my expertise in the Adobe Suite helps me tackle graphic design projects with ease.
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Brand Guidelines
Every good company starts with identifiable branding. I have designed logos, assigned fonts and crafted colour palettes for budding brands, creating rigid brand guidelines that will stand the test of time.
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Copywriting
My copywriting style is warm, friendly and personable. I have experience in writing for web banners, blogs, flyers, in-store, social and SEO. If you’re ever in need of a pun, I’ve got you.
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Website Design
Working with a web agency on the design of a website and creating content pages from scratch, I have experience working with Shopify (both back-end and front-end) and Shogun Page Builder.
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Newsletter Marketing
From designing and writing the content, to creating targeted campaigns via segments, I am familiar with both the front-end and back-end of Newsletter Marketing platforms. I have worked with Klaviyo, MailChimp and Octopus.