Nudea Editorial Photoshoot – January 2023

My Roles: Art Director, Photoshoot Manager, Stylist

I was given the opportunity to art direct and produce the shoot by myself. For the launch of the new Stretch collection, I wanted to incorporate athletic, yoga-inspired poses, paired with golden hour light to welcome the start of Spring.

Art Director: I produced the creative deck for the photoshoot, creating a mood board for the lighting and poses, casting the models and selecting the photographer and hair and makeup artists. On set, I was in charge of art directing each look, choosing the model’s pose and the camera angle.

Photoshoot Manager: I liaised with and booked the photographer, models, studio and hair and makeup artists, as well as organising a shot list to plan out the day. On set, I kept time, changed the models into their next looks and kept the whole day running smoothly.

Stylist: I called in and curated a selection of clothing to be used. On set, I styled the models for each shot.