Zima Dental Paid Social Media Ads - Video

My Role: Creative Ideation, Script Writing & Storyboarding, Creative Direction, Photoshoot Manager, Video Direction

My main role at Zima Dental is creating paid social media adverts, posted on Meta (Facebook and Instagram), TikTok and YouTube as a huge lever for acquiring new customers. Supporting an eight-figure annual marketing budget, my role in leading scroll-stopping, engaging content is crucial to the company, driving impact at scale.

Creative Ideation: Ideating the concepts to present to the wider team in weekly ideation meetings, involving a full breakdown of why this content was different and why I think it’s scroll-stopping.

Script Writing & Storyboarding: Creating the full script and detailed storyboards, considering text placement and transitions for post-production.

Creative Direction: Directing videographers with each shot on set, ensuring that the content is aligned with our product-led, aspirational branding.

Photoshoot Manager: Organising and producing video shoots on set in studios, location houses, even dental practices. Creating mood boards, shot lists and reference decks, and uploading and sharing all content to the company drive.

Video Direction: Working with the video editors to create best-in-class, scroll-stopping content that actually converts.