Newsletter Marketing – Nudea

My Roles: Graphic Design, Copywriting, CRM Marketing

At Nudea, we used Klaviyo as our CRM and Newsletter Marketing platform. I was responsible for sending out two newsletters a week to our database of over 20,000 subscribers. 

I would be given a brief by the Brand Manager, where I would then write the copy, decide which products to include and then design the newsletters in Adobe Illustrator. 

I really helped elevate both the content and the look of the newsletters during my time at Nudea by bringing in fun, conversational copy and curating the best imagery that related to the newsletter theme. Our open rate, click through rate and conversion are very healthy and one of the main drivers for sales in the company is through newsletters.

I also was responsible for creating segmented lists in Klaviyo to send SMS or e-mails to specific audiences, as well as creating sign-up forms to be published on the website and managing CRM flows.