Nudea Campaign Photoshoot –Spring/Summer 2022
My Roles: Photoshoot Manager, Creative Direction Assistant, Stylist, 2nd Photographer
One of my favourite roles at Nudea is Photoshoot Management and Creative Direction. From finding locations and models, meticulously planning each look and shots for the day, to keeping everyone on track and ensuring we capture all of the deliverables, I truly thrive when on-set.
Photoshoot Manager: I liaised with the Creative Director at every stage and created a shot list for the day of the shoot. On set, I was in charge of keeping time, changing the models into their looks and ensuring everything was running smoothly.
Creative Direction Assistant: I created the initial brief for the project including mood boards and details of all products. My role also included casting models, finding locations and backdrops.
Stylist: I called in and curated a selection of clothing and jewellery to be used. On set, I styled the models for each shot.
2nd Photographer: I acted as 2nd Photographer on set to capture additional imagery and video. I colour graded and retouched my images using Lightroom and Photoshop. See my photography below.
Photography by Lulu Bradshaw
Final Campaign Imagery
Photography by Morgane Lay and Johnny Cochrane
Art Direction by Toni Din @ Studio Vesna, assisted by Lulu Bradshaw
Modelled by Wendy Juel and Jess Greaves
My Photography
Captured in-between shots, below are a handful of some of the images I took on set. As a small brand that can’t afford a shoot every month, I step in and capture additional content that can be used across Nudea’s social media, newsletters and website.
Photography by Lulu Bradshaw, Modelled by Wendy Juel and Jess Greaves
About The Collections
Nudea’s Second Skin Collection features a new drop of one of their bestselling categories: a super-soft recycled microfibre crafted from post-consumer waste. Comfort and support are two of Nudea’s brand pillars, so we wanted to embrace natural movement and effortless confidence wearing the collection.
The latest Seamless Rib Collection is crafted from Tencel, a cellulose fibre crafted from wood pulp. This new, sustainable range called for visual imagery to build a space where comfort and luxury go hand in hand.