Brow & Mascara Duo – Trinny London

My Roles: Art Director

For the launch of the Brow & Mascara Duo, I worked alongside The Digital Fairy – an incredible woman-led digital marketing agency – to create some social-first assets. An important feature of the product was the duality, and to capture “before and after” shots that we knew really resonated with our audience. It was so inspiring to work with such an amazing team of creatives and I love the playfulness of the content we managed to capture.

Art Director: I created the brief complete with moodboards, concepts, a pose library and storyboards. On set, I directed the makeup artist and photographer, as well as managing the shot list and keeping time. After the shoot, I gave retouch notes and editing notes.