Social Media Campaign – Banned Adverts
As a women’s underwear brand, Nudea faces censorship online for its imagery. No matter that images are simply showcasing the product it sells, Meta and Google deem them inappropriate and explicit content for the sole reason that a woman is wearing the product. I put the theory to the test: would the image of a male wearing a bra also get banned?
(Psst… the answer is no!)
My roles: Ideation, Videography, Video Editing, Social Media Marketing, Graphic Design
April Fools Banned Advert Film
Posted on April 1st as an April Fools, stating that Nudea would only be advertising on male bodies from here on out. The reel posted to the @nudea.underwear Instagram account gathered the most likes ever recieved on an organic Nudea post, with over 6,500 views.
Nudea In The Press
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Nudea In The Press *
The story of Nudea’s adverts getting banned got picked up by TechRound off the back of the Reel and subsequent Instagram stories.
