International Women’s Day Campaign
The theme for International Women’s Day 2022 was Break The Bias. I was briefed to reach out to influencers who already had a working relationship with the brand, who had tried, tested and loved our previous products. This diverse collection of women are not typically models, so it was important to create a comfortable environment where they felt empowered and beautiful in the product.
My Roles: Creative Direction, Shoot Organising, Video Editing, Social Media Marketing, Newsletter Marketing, Influencer Outreach
Creative Direction & Shoot Organising: I liased with the influencers, the photographer and the studio, chose the backdrop and organised the shot list. On set, I approved the lighting and direction, ensured the shoot ran to schedule and shot the film backstage.
International Women’s Day Film
I was also tasked with creating a film featuring the influencers on shoot day. We wanted a backstage, wholesome feel to the film, where empowered women are talking candidly about what Break The Bias means to them.
I edited the film on After Effects where I introduced some motion graphics. It was important to make the film make sense with or without audio, pulling out the voiceover and main quotes into moving text to add some pace to the video.
Meet The Models
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Margi
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Oriona
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Veronica
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Nika
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Elspeth
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Angela
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Emily
Social Media Marketing
The film was shared on Instagram, Facebook and TikTok, Nudea’s main platforms, with great reception from their existing audience. Since we worked with Instagram influencers, the campaign was shared with an audience of over 153,000, increasing visibility for the brand, gaining Nudea over 300 new followers.
Newsletter Marketing
The video and campaign was shared via Nudea’s weekly newsletter which resonated well with our audience.
The email had a 20% open rate and a 4% click-through rate through to Nudea’s site.